Guests relaxing in a white cabana facing the ocean

Beach and pool hospitality since 1989

Hospitality that
meets you at
the water

We run beach and pool operations for hotels, residences and cities across Florida, Virginia Beach and Southern California.

Plan Your Beach Day Partner With Us

1989

Family founded

130+

Hotels, residences and clubs

9

Public beach programs

1.1K+

Team members

1M

Guests served each year

Who we are

Some companies are
founded in boardrooms

Ours was founded on the beach

Four brothers started Boucher Brothers on the shoreline they grew up on. Today our teams set up the chairs, run the watersports, serve the drinks and keep the standard high for the guests of every property and city we work with.

Guest on a lounge chair beneath white umbrellas

For guests

Your beach day,
handled

Every public beach we operate is free and open to all. Rentals, watersports and service are here when you want them.

Beach rentalsDay beds, cabanas, lounge chairs and umbrellas, set up before you arrive.explore → WatersportsJet skis, parasailing and paddleboards with BouYah Watersports.explore → Groups and eventsTeam days, celebrations and productions on the sand.explore → MembershipsA full year of rentals and service at South of Fifth, Pompano Beach and Hollywood Beach.explore →
Plan Your Beach Day

Where we operate

Our beaches

Every public beach we operate is free and open to all. Find the beach station, the hours and what is on offer at each one.

South Florida

Miami Beach Haulover Beach Park Hollywood Beach Fort Lauderdale Beach Pompano Beach

Gulf Coast

Siesta Beach Venice Beach

Virginia

Virginia Beach
Guests in a cabana at a hotel partner beach

For partners

Your property,
elevated

Turnkey operations

Beach, pool, food and beverage and watersports, staffed and run by our teams.

Your brand, our service

Whitelabel service delivered under your property's name and standards.

Cities and counties

Public beach programs that keep access free and the beach well run.

See How We Partnerview portfolio →

Trusted by hotels, residences and cities

Loews Hotels

The Ritz-Carlton

City of Miami Beach

Fort Lauderdale Beach

1 Hotels

Marriott

St. Regis

W Hotels

Waldorf Astoria

Careers

Someone has to
make it look
effortless

Join the team behind every great beach day. Seasonal and year-round roles at every location we operate.

Explore Careers
Guest laughing in a cabana under a white umbrella
Guest reading on a lounge chair with the Miami Beach skyline behind

About us

Family founded,
since 1989

Four brothers started Boucher Brothers in 1989 on the Miami Beach shoreline they grew up on. More than three decades later we are still family run, and still on the sand every day with the teams who make it work.

Our storyHow four brothers built a beach company Our peopleThe leadership and teams behind every beach day Our communityFree wellness classes and local partners
About Boucher Brothersjoin the team →

On the sand

Follow along

Daily setups, partner moments and the view from our beach stations. Tag @boucherbrothers to be featured.

Boucher Brothers beach setup on Instagram Boucher Brothers beach setup on Instagram

with [Partner property]

Boucher Brothers beach setup on Instagram Boucher Brothers beach setup on Instagram Boucher Brothers beach setup on Instagram

with [Partner property]

Boucher Brothers beach setup on Instagram
Follow @boucherbrothers